Wind Energy Foundation

In late summer 2016, I was commissioned to create two logos that support the digital recruitment campaign efforts of the Wind Energy Foundation. Both campaigns focus on outreach through various social media and web based platforms but differ in their intended audience.

The first, “Electric Nation: Powered By Wind” aims to mobilize millennials and women (aged 30–55) who are sympathetic to renewable energy causes but currently on the sidelines. My concept represents the American flag composed of red wind stripes and a blue cloud. Together they connect the nation and wind power components.

The second, “Wind Energy. Smart” highlights the investment opportunities for female executives and decision makers to support America’s growing wind energy infrastructure. This bold pie chart graphic calls to mind both financial investment and the electricity grid mix of a wind powered future.

ClientKTD CreativeServicesLogo Design, Campaign